Billie Eilish has recently dropped a teaser for her new album “Hit Me Hard and Soft.” “HIT ME HARD AND SOFT, MY THIRD ALBUMMMMMMMMMMMMM COMES OUT MAY 17THHHHHHHHHHHHHHHH AHHHHHHHHHH,” she wrote in an emoji-loaded social media post accompanied by a photo of the album’s cover, which features Eilish underwater, swimming toward an open white door. “So crazy to be writing this right now i’m nervyyyyy & exciteddd. Not doing singles I wanna give it to you all at once. Finneas and I truly could not be more proud of this album and we absolutely can’t wait for you to hear it. Love you love you love you.” Eilish at least partially explains in a press announcement that followed her post: “The album does exactly as the title suggests; hits you hard and soft both lyrically and sonically while bending genres and defying trends along the way. ‘HIT ME HARD AND SOFT’ journeys through a vast and expansive audio landscape, immersing listeners in a full spectrum of emotions. It’s what the multiple Grammy and Academy Award winner does best, continuing to affirm Billie Eilish as the most exciting songwriter of her time.” Per usual the album was written by Eilish and her brother Finneas who also produced the album. Reflecting Eilish’s recent comments about the environmental wastefulness of physical products such as vinyl the album will be available on all digital platforms, and will be “In a continued effort to minimize waste and combat climate change; across all physical formats in limited variants on the same day, with the same track-listing and using 100% recyclable materials.” Eilish has been speaking about the album for several weeks and has teased the album with a series of billboards in major cities across the world. The billboards didn’t include Eilish’s name but did include her familiar “blohsh” logo and what appeared to be lyric snippets saying things like “Did I cross the line?” “I try to live in black and white” and “She’s the headlights I’m the deer.” The artist’s team used a similar tactic in 2021, to tease the release of her second full-length, “Happily Ever After.” Eilish confirmed in late February that her new album has been mastered, which is usually the last step before an album is manufactured and sent to streaming services. Who’s ready?
